Monday, November 24, 2008

Even When Marketing Virally, LOST Is Awesome

Due to the combination of ABC's LOST being the best television drama of all time and there being WAY too much time in between seasons, I am already frothing at the mouth for the new season, which doesn't come until January 21st, 2009.

But that doesn't mean my anticipation can't grow even more - J.J. Abrams and Co. are masters at hyping the already hyped. This time it's in the newest trailer for the fifth season [WARNING: It's chock full of spoilers if you haven't seen the first four seasons], where a mysterious image pops up.

ABC has launched the new trailer for the fifth season of "Lost," which features music from The Fray's "You Found Me." In the trailer at the 1:34 and 2:25 mark, the studio flashes the logo for a tie-in company called Ajira Airways, which can be visited at The trailer, which you can view below, consists of footage from last season as well as from the upcoming season. "Lost" premieres on Wednesday, January 21st at 8/7c.
Because I'm such a good guy, I suffered through playing segments of the video OVER and OVER to get a screen capture of the image, having to hear The Fray's shit-tastic new song. It's not that I have anything against the Fray, it's just that I find their music whiny and repetitive. And it sure as hell doesn't help that I associate them with Grey's Anatomy.As you can see, it's not incredibly remarkable, but honestly, it could have been a picture of TubGirl [Ed.: Don't worry, it's not the actual website] and I would have been intrigued.

As you can see below, the website isn't much more than a sign-up for e-mail updates (and a vague message below 'Let Your Journey Begin'), but you can bet that the Ajira Airways marketing campaign won't stop there. It should be quite interesting to see where it goes, and what information gets out before the three-hour premiere.
The message below (not pictured) reads:
The skies have no limit with our new destinations launching January 21st, 2009. Take an adventure anywhere around the globe and reimagine your world as big as ours. Check back often to discover new ways to get lost in the world.
No Borders, Now Boarding - Ajira Airways.
They said "get LOST!" OMG!!!!11111!!!!

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